The timing for these Xbox changes comes as Microsoft navigates a new financial year, which began in July. There have been some Xbox layoffs as part of this, but not in the thousands like we saw earlier this year. A new financial year also means new goals and potentially some strategy shifts. Microsoft has been reshuffling its Xbox leadership in recent months, and weāre about to see how that all plays out over the next 12 months.
In May, I received a tip that Microsoft is changing up its Xbox strategy for the new financial year in the EMEA regions. I havenāt been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers. Microsoft has been struggling to sell Xbox Series S / X consoles in many countries across EMEA, and the tipster believes Microsoft will now allocate less console stock to Europe as a result. If youāve heard more, let me know.
A few weeks after I received this tip, Xbox tweeted: āNo console, no problem

ā in a
post on X about the new Xbox app for Fire TV sticks. If Microsoft is genuinely rethinking its console strategy across Europe, it will be interesting to see where stock is allocated for its
upcoming discless Xbox Series X console.
Microsoft has already committed to a next-generation Xbox, but Iām more convinced than ever before that the
future of the Xbox looks a lot like a PC.