In the United States, only 37 percent of viewers who started “The Rings of Power” actually watched all eight episodes to completion, according to a new report from
The Hollywood Reporter. The number was not shared directly from Amazon, but reportedly came from sources within the organization. Overseas, the completion rate was significantly better, but at 45 percent, less than half of all viewers were compelled to complete Amazon’s Middle-Earth adventure.
IndieWire has reached out to a representative of Amazon Studios for comment.
Admittedly, it’s hard to say for certain how these completion rates compare to other shows, at Amazon or otherwise. The streamers that do release viewership metrics never share completion rates for their titles, so success is measured by the raw amount of hours audiences watched the show — even if a few only tuned in for two minutes. That said, according to the Hollywood Reporter story, insiders at Amazon claimed a 50 percent completion rate would be viewed as a “solid but not spectacular result” for an original.